In this article, I will delve into 10 key success factors for execution of a newly developed pricing strategy.

The latest results of the ongoing poll Key challenges of price setting today in partnership with FutureUP indicate that companies are...

I have demonstrated Menu-Based Choice modelling (MBC) as a powerful tool for menu engineering, à la carte pricing and product bund

Using a consulting project, I have illustrated Conjoint Analysis as a DTV tool to design winning products with high value to cost ratio.

In this post, I drew upon recent consulting projects to illustrate the power of Conjoint Analysis.