I have created this course based on my experience of delivering 50+ pricing strategy consulting projects to clients across software, consumer goods, pharmaceuticals, and automotive sectors. The impacts of these consulting projects range from 15% to more than 40% increase in revenue. This course is a very practical training on pricing toolkits - methodologies, sources of data, analytics and implementation - that you can take back to your office and apply.
Apart from the basics of pricing, you will master three key things in this course:
1. Different approaches to pricing and how to tailor a pricing approach based on your business
2. Different intelligence, tools and analytics required to effectively develop a value-based pricing strategy for both B2B and B2C companies
3. Key success factors to successfully execute a newly developed value-based pricing strategy
Throughout this course you will apply these concepts on real-life cases.