Pricing research is conducted to -

• Bridge information gaps:  sparse or incomplete transaction/POS data

• Explore the unknown: stress test price acceptance, pricing for new feature, new product and/or newmarket

• Predict future willingness to pay: and not historical WTP

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Pricing Stratz possesses the in-depth expertise across the entire range of pricing research methods. For each project involving research, Pricing Stratz tailors an approach based on a mix of the following methods depending on the sector, product/service, context and objectives to derive pragmatic value-based pricing strategy with predictable impact on volume, sales and/or margin -

• Qualitative research including in-depth interviews and focus groups

• Conjoint analysis including Menu-Based Choice Modelling (MBC)

• Van Westendorp Analysis

• Gabor-Granger Analysis

• Brand-Price Trade-Off (BPTO)

• Monadic Price Test

• In-market Price Test