Realise your monetisation potential
Explore the case studies based on your pricing needs
“Pricing is the biggest profit lever.”
“Pricing begins with a solid
pricing architecture.”
“Pricing, product optimisation & packaging are intricately linked.”
“Price optimisation is a sophisticated science.”
"Cannibalisation profoundly impacts contribution margin."
"Competitive intelligence empowers strategic pricing & packaging decisions."
“Pricing research bridges information gap and predicts future willingness to pay.”
"Data science maximises pricing precision and extrapolates into the unknown."
“A pricing strategy's effectiveness hinges on diligent execution.”
Our Customers
We help businesses across sectors create value and realise their monetisation potential by tailoring unique scientific approaches for each business to derive pragmatic value-based pricing decisions with predictable impact on volume, sales and contribution margin
Explore the case studies of the sector most relevant to your business
Consulting Agencies
Learn how we helped other consulting companies bridge their pricing expertise for specific projects
Our mode of collaboration
We offer comprehensive models of engagements tailored to different needs, growth stage and business types. Irrespective of the engagement type, actionable pragmatic deliverables will be pre-agreed and delivered towards the conclusion of the engagement.
Explore different engagement models
Pricing engagement
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Result-driven engagement for scale-ups/established businesses
Who is this for?
Established and scaling businesses with any of these conditions:​​
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Price not revised in years
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All the features included in one standard product/package
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New features introduced without monetising them
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Price metric either not scalable or not value-aligned
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No standard discounting rule
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What is the expected outcome?
Possible deliverables (not limited to):
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Pricing & packaging recommendation powered by advanced analytics, pricing research & market intelligence
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Pricing & packaging simulator
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Price calculator
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Discounting rule
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Testing & implementation
Consultant as a Service
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Ad hoc pricing support for private equity funds and consulting firms
Who is this for?
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Private equity funds
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Consulting firms
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Any other businesses in need to bridge pricing expertise or resource gaps on interim basis
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What are the formats?
Possible formats (not limited to):
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Ultra short contract: 1-4 weeks
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Short contract: 1-3 months
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Long contract: 3-12 months
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Fractional (few days a week)
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Material-basis (e.g. build me a pricing simulator)
Pricing Kick-start Workshop
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2 days workshop for start-ups or businesses early in pricing journey
Who is this for?
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​Start-up and bootstrapped businesses who know the power of value-based pricing and need guidance to kick-start the monetisation journey
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Established businesses in the early stage of pricing journey who wants to try value-based pricing
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What is the expected outcomes?
Possible outcomes (not limited to):
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Recommendation of right pricing model/metric
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Economic value estimation exercise
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Preliminary packaging hypotheses
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Concrete plan of action to develop pricing strategy
Pricing expert call
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Hourly or monthly knowledge session for pricing, marketing or sales professionals
Who is this for?
Pricing, marketing, sales and finance teams who wants to learn the basics and potential of value-based pricing
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What are the formats?
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Expert call on hourly basis
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Fixed number of calls per month
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What kind of questions this will cover?
Some examples of questions:
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What is value-based pricing?
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What are the different sources of pricing data/information?
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What pricing tools should we use?
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What pricing models are relevant to my industry?
FEATURED INSIGHTS
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Contact Information
We are based in Dubai with clients in the US, Canada, UK and France