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Realise your monetisation potential

Explore the case studies based on your pricing needs

“Pricing is the biggest profit lever.”

“Pricing begins with a solid
pricing architecture.”

Pricing, product optimisation & packaging are intricately linked.”

“Price optimisation is a sophisticated science.”

"Cannibalisation profoundly impacts contribution margin."

"Competitive intelligence empowers strategic pricing & packaging decisions."

“Pricing research bridges information gap and predicts future willingness to pay.”

"Data science maximises pricing precision and extrapolates into the unknown."

“A pricing strategy's effectiveness hinges on diligent execution.”

Our Customers

We help businesses across sectors create value and realise their monetisation potential by tailoring unique scientific approaches for each business to derive pragmatic value-based pricing decisions with predictable impact on volume, sales and contribution margin

Explore the case studies of the sector most relevant to your business

Consulting Agencies

Learn how we helped other consulting companies  bridge their pricing expertise for specific projects

Consulting firms

Our mode of collaboration

We offer comprehensive models of engagements tailored to different needs, growth stage and business types. Irrespective of the engagement type, actionable pragmatic deliverables will be pre-agreed and delivered towards the conclusion of the engagement.

Explore different engagement models

Pricing engagement

Result-driven engagement for scale-ups/established businesses

Who is this for?

Established and scaling businesses with any of these conditions:​​

  • Price not revised in years

  • All the features included in one standard product/package

  • New features introduced without monetising them

  • Price metric either not scalable or not value-aligned

  • No standard discounting rule

What is the expected outcome?

Possible deliverables (not limited to):

  • Pricing & packaging recommendation powered by advanced analytics, pricing research & market intelligence

  • Pricing & packaging simulator

  • Price calculator

  • Discounting rule

  • Testing & implementation

Pricing engagement

Consultant as a Service

Ad hoc pricing support for private equity funds and consulting firms

Who is this for?

  • Private equity funds

  • Consulting firms

  • Any other businesses in need to bridge pricing expertise or resource gaps on interim basis

What are the formats?

Possible formats (not limited to):

  • Ultra short contract: 1-4 weeks

  • Short contract: 1-3 months

  • Long contract: 3-12 months

  • Fractional (few days a week)

  • Material-basis (e.g. build me a pricing simulator)

Consultant as a Service

Pricing Kick-start Workshop

2 days workshop for start-ups or businesses early in pricing journey

Who is this for?

  • ​Start-up and bootstrapped businesses who know the power of value-based pricing and need guidance to kick-start the monetisation journey

  • Established businesses in the early stage of pricing journey who wants to try value-based pricing

What is the expected outcomes?

Possible outcomes (not limited to):

  • Recommendation of right pricing model/metric

  • Economic value estimation exercise

  • Preliminary packaging hypotheses

  • Concrete plan of action to develop pricing strategy

Pricing kick-start workshop

Pricing expert call

Hourly or monthly knowledge session for pricing, marketing or sales professionals

Who is this for?

Pricing, marketing, sales and finance teams who wants to learn the basics and potential of value-based pricing

What are the formats?

  1. Expert call on hourly basis

  2. Fixed number of calls per month

What kind of questions this will cover?

Some examples of questions:

  • What is value-based pricing?

  • What are the different sources of pricing data/information?

  • What pricing tools should we use?

  • What pricing models are relevant to my industry?

Pricing expert call